TVS Motor Company has announced the establishment of a Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy. This initiative includes the acquisition of 100% ownership of Engines Engineering S.p.A., an Italian automotive design firm. The CoE will integrate Engines Engineering’s expertise with TVS Motor’s global R&D to enhance product innovation and technological leadership.
Global Expansion of R&D Capabilities
TVS Motor Company is setting up a Global Centre of Excellence (CoE) for Design and Engineering in Bologna, Italy. This strategic move reinforces TVS Motor’s vision to deliver future-ready mobility solutions in international markets. The announcement was made on September 25, 2025.
Acquisition of Engines Engineering S.p.A.
As part of this initiative, TVS Motor has agreed to acquire 100% ownership of Engines Engineering S.p.A. This Italian firm is known for its expertise in automotive design, advanced prototyping, and innovation, particularly in high-performance motorcycles and MotoGP racing. The acquisition aims to strengthen TVS Motor’s design and engineering base to accelerate the creation of next-generation mobility platforms.
Purpose of the Global Centre of Excellence
The CoE will serve as a hub for innovation, integrating Engines Engineering’s expertise with TVS Motor’s global R&D. This integration is expected to improve the company’s speed to market, product differentiation, and technological leadership. Furthermore, the CoE will add new capabilities to Norton Motorcycles, supporting the creation of modern luxury motorcycles.
Comments from Leadership
Sudarshan Venu, Chairman of TVS Motor Company, stated that combining Engines Engineering’s creativity and racing expertise with TVS Motor’s engineering and design strengths will expand their ability to deliver premium, connected, and electric vehicles. He also emphasized that this Centre of Excellence would enhance Norton’s capabilities, enabling it to advance its craft of high-performance motorcycles.
Key Focus Areas
The CoE will focus on:
Design Leadership and Engineering Excellence: Advancing capabilities in digital simulation, rapid prototyping, and modular platform development.
Future Mobility Technologies: Accelerating the adoption of AI-driven design tools, advanced material applications, and digital integration.
Global Talent & Collaboration: Creating a magnet for world-class talent while building an ecosystem for co-development and innovation.
This initiative aims to reduce product development cycles, enhance design flexibility, and expand TVS Motor’s portfolio, including high-displacement motorcycles, advanced scooters, and new electric mobility platforms. The expanded engineering depth will also strengthen Norton’s pipeline of high-performance motorcycles.
Source: BSE
