TVS Motor Company announced its second consecutive landmark year at the Rann Utsav in Gujarat, positioning the Rann of Kutch as a global experiential tourism destination via motorcycling. The event featured over 100 riders, including international participants, community rides, and the unveiling of five bespoke custom motorcycles interpreting local culture. This collaboration with Gujarat Tourism reinforces TVS Motor’s commitment to promoting India’s unique landscapes through rider-led adventures, as stated by Chairman Sudarshan Venu.
TVS Motor Drives Experiential Tourism at Rann Utsav
TVS Motor Company (TVSM), a leading global manufacturer, is pioneering motorcycling-led adventures to unlock India’s most iconic destinations. In its second landmark year at the Rann Utsav in Gujarat, TVSM is significantly positioning the Rann of Kutch as a must-visit global festival.
The event, occurring on February 13, 2026, drew over 100 motorcycle enthusiasts from across India and overseas, including Italy and Mexico, to explore the white salt plains over two days.
Official Endorsement and Vision
Shri Harsh Sanghavi, Hon’ble Deputy Chief Minister of Gujarat, praised the initiative, noting that collaborations with industry leaders like TVS Motor strengthen India’s experiential tourism narrative, positioning the Rann of Kutch globally.
Sudarshan Venu, Chairman, TVS Motor Company, stated that it is an honour to take the Hon’ble Prime Minister’s vision forward by pioneering adventures that position India’s treasures on the global tourism map.
Community Engagement and Motorsports
The event included the first-ever West Chapter ride of the TVS Apache Owners Group (AOG) and the TVS Ronin CuLT (Culture, Lifestyle, and Travel) Community, bringing together more than 100 participants from cities including Mumbai, Pune, and Ahmedabad.
The TVS Premium Arena served as a high-energy showcase, highlighting TVS Racing’s legacy and the performance DNA of the TVS Apache line. Key engagement pillars included:
- TVS Apache Pro Performance stunt showcases
- TVS Ronin Drift-R flat track training
- TVS Racing FMX showcases
- An exclusive Women’s Drift-R Championships
Rann Utsav Custom Series Unveiled
A central element of the collaboration was the TVS Rann Utsav Custom Series, featuring five bespoke motorcycles conceived as cultural interpretations of the Rann of Kutch.
Four motorcycles—TVS Ronin, TVS Apache RTR 200, TVS Apache RTR 310, and TVS Apache RR 310—were reimagined as “The Rann of Kutch Edition – A Symphony of Salt and Sky.” Developed with Eimor Customs, these bikes feature hand-painted designs reflecting the contrast between the skies and the salt plains, marked by bespoke laser-cut stainless-steel badges.
The fifth motorcycle, a modified TVS Ronin, was built around the theme “Unscripted Exploration,” featuring dual-purpose tyres, custom mudguards, and Ajrak-inspired leather accessories, capturing the transition from dawn over the desert.
Long-Term Vision Reinforced
By returning for a second consecutive year, TVS Motor reaffirms its intent to build a long-term experiential platform with Gujarat Tourism, promoting the national invitation to #ExploreTheUnexploredRann.
About TVS Motor Company
TVS Motor Company is a leading global two and three-wheeler manufacturer with four state-of-the-art manufacturing facilities in India and Indonesia. The company is noted for being the only two-wheeler company to have won the prestigious Deming Prize and consistently leads in J.D.Power surveys. The group also owns Norton Motorcycles in the UK.
Source: BSE
