Triveni Engineering & Industries Ltd. is expanding its Indian Made Foreign Liquor (IMFL) portfolio with the launch of two premium whisky brands in Delhi: Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky. This move aims to strengthen the company’s presence in the premium whisky segment, targeting millennials and Gen Z with sophisticated blends.
Delhi Spirits Market Entry
Triveni Engineering & Industries Ltd. (TEIL) has announced its entry into Delhi’s spirits market with the launch of Matsya Gold Reserve Blended Whisky and The Crafters Stamp Grand Reserve Blended Whisky. These brands are designed to appeal to the evolving preferences of younger consumers.
Premium Whisky Launch
The company forayed into the IMFL market in July 2024, and these brands have since received national and international recognition. This new launch expands TEIL’s presence in the premium and super-premium whisky segments.
Product Details
The Crafters Stamp Grand Reserve Blended Whisky, priced at INR 950 for a 750 ml bottle, is a blend of Scotch malts and Indian grain spirits, offering notes of floral bouquets, toffee caramel, and vanilla.
Matsya Gold Reserve Blended Whisky, priced at INR 570 for a 750 ml bottle, blends bourbon and sherry cask-aged Scotch malts with Indian grain spirits, delivering aromatic vanilla, sherry, and honey notes.
Strategic Vision
According to Bharat Gandhi, Vice President & Head Operations (IMFL), this launch represents a strategic move to reshape the premium whisky landscape and cater to consumers seeking authenticity and superior quality.
Future Growth
Akash Premsen, Vice President (Strategy), stated that the launch in Delhi is a significant milestone, connecting the company with a dynamic market and reflecting their dedication to innovative products. They are optimistic about delighting a new generation of customers.
Source: BSE
