Titan is set to launch its first Lab Grown Diamond (LGD) store in Mumbai under the brand name “beYon – from the House of Titan”. The exclusive retail store is scheduled to open on December 29, 2025. beYon will offer a curated range of LGD jewellery, marking the company’s entry into this emerging category, with plans to expand to Delhi in the near future.
Titan Enters Lab Grown Diamond Market
Titan is introducing a new brand, “beYon – from the House of Titan,” to enter the Lab Grown Diamond (LGD) jewellery market. The launch will feature an exclusive retail store in Mumbai, scheduled for December 29, 2025. This initiative reflects Titan’s strategic move to cater to women’s lifestyle needs with a focus on innovative and sustainable offerings.
Focus on LGD Jewellery
The beYon store will showcase a curated range of Lab Grown Diamond (LGD) jewellery. This new venture positions Titan to capitalize on the growing demand for LGD products. The company plans to expand its footprint with additional stores in Mumbai and Delhi, indicating a commitment to grow in this emerging category in the immediate future.
Strategic Expansion
The company aims to provide curated LGD jewelry. This launch aligns with Titan’s vision to cater to evolving consumer preferences and reinforces its presence in the jewellery segment. Further details about the product range and store locations will be announced closer to the launch date of December 29, 2025.
Source: BSE
