Thomas Cook India and SOTC Travel have partnered with Cinnamon Life at City of Dreams Sri Lanka to increase tourism from India. The collaboration aims to leverage Thomas Cook and SOTC’s market reach with Cinnamon Life’s integrated resort offerings. The partnership will develop travel products and enhance customer experiences for Indian travelers, focusing on leisure, MICE, and business travel. The goal is to make Cinnamon Life a preferred destination for Indian tourists.
Strategic Alliance in Sri Lanka
Thomas Cook India and SOTC Travel have signed a Memorandum of Understanding (MoU) with Cinnamon Life at City of Dreams Sri Lanka. This partnership aims to leverage Cinnamon Life’s integrated hospitality, lifestyle, and entertainment ecosystem to attract more Indian tourists.
Key Objectives
The collaboration focuses on several key areas:
- Developing enriched travel products.
- Enhancing awareness of Cinnamon Life among Indian travelers.
- Creating elevated and seamless travel experiences.
The partnership targets the leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), and business travel segments. These initiatives include product development, knowledge and training programs, and integrated marketing campaigns.
Statements from Leadership
Rajeev Kale of Thomas Cook (India) Limited, emphasized the excitement to co-create a compelling portfolio around Cinnamon Life, stating it will be one of South Asia’s most distinctive new hospitality destinations.
SD Nandakumar from SOTC Travel, noted that Cinnamon Life aligns strongly with the evolving expectations of Indian travelers, offering luxury stays, curated dining, premium lifestyle zones and state-of-the-art venues.
Hishan Singhawansa of Cinnamon Hotels & Resorts, sees India as a key growth market and believes this partnership will enable tapping into strong distribution and consumer insights to position Cinnamon Life as a compelling choice.
Source: BSE
