Sterling Holiday Resorts, a Thomas Cook (India) subsidiary, has launched Sterling Amargarh Jodhpur, enhancing its Rajasthan footprint. The resort offers a blend of heritage and modern amenities, targeting leisure, wedding, and corporate travelers. The property features elegant rooms, expansive event spaces, and a multi-cuisine restaurant, catering to multi-generational stays and large-scale celebrations. Rajasthan is a key area of focus for the company’s expansion strategy.
Sterling Amargarh Jodhpur Launch
Sterling Holiday Resorts has announced the launch of Sterling Amargarh Jodhpur, a new destination resort in Rajasthan. This launch reinforces Sterling’s presence in Rajasthan and its commitment to providing experience-led stays. The resort is designed to cater to the increasing demand from leisure, wedding, and corporate travelers.
Resort Features and Amenities
Sterling Amargarh Jodhpur offers thoughtfully designed rooms and suites, blending heritage-inspired design with modern comforts. Key features include:
- Expansive indoor banquet halls: ‘Kesari’ and ‘Marwar’
- Outdoor venue: ‘Rajwada’ – The Lawns
- Restaurant: ‘Sangri’ – The Flavours of Rajasthan
- Outdoor swimming pool and cultural evenings
The resort is well-suited for grand weddings, social celebrations, and corporate events, as well as multi-generational family stays.
Strategic Location and Connectivity
Located within easy reach of Jodhpur’s iconic forts and palaces, Sterling Amargarh Jodhpur provides a convenient base for exploring the region’s heritage. Its strategic positioning within Sterling’s Rajasthan network enables flexible multi-city travel options for extended celebrations and destination weddings.
Comments from Leadership
Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, stated that Rajasthan is a cornerstone of Sterling’s destination strategy and that Jodhpur is one of its most compelling cultural anchors. He highlighted that the new resort brings scale and versatility to a heritage setting, making it relevant for leisure travelers, large celebrations, and corporate events. He also emphasized that this launch reflects Sterling’s focus on building destination-led resorts that combine local character with a national hospitality network.
About Sterling Holiday Resorts Ltd.
Sterling Holiday Resorts Limited is a leading hospitality company in India with a portfolio across 56 unique destinations, and over 3,600 keys operational.
Source: BSE
