Thomas Cook (India) Limited announced the launch of dedicated Marathi Special Holidays portfolio, featuring specialized Europe tour departures. The company also appointed acclaimed Marathi actor, Subodh Bhave, as its goodwill brand ambassador specifically for the Maharashtra market. This strategic move emphasizes the company’s focus on regional personalization and deepening cultural connections within this high-growth source market for outbound travel.
Strategic Focus on Maharashtra Market
Thomas Cook (India) Limited (TCIL) has unveiled a specialized offering aimed at the Maharashtrian traveler segment, recognizing Maharashtra as a key source market for outbound travel. The company has launched a dedicated Marathi Special Holidays portfolio, debuting with exclusive group departures to Europe. These tours are meticulously designed to blend international travel aspirations with regional comfort and familiarity.
Introduction of Brand Ambassador
To enhance its local connection, TCIL has appointed acclaimed Marathi actor Subodh Bhave as the goodwill brand ambassador for the Maharashtra region. Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, stated that this appointment is part of a focused approach to strengthen engagement with the Marathi traveler segment.
Features of Marathi Special Europe Tours
The new Europe group tours are crafted for multi-generational families, couples, and friends. Key highlights include the provision of local Marathi-speaking tour experts, curated Maharashtrian cuisine inclusions, and the comfort of traveling with like-minded regional travelers. Destinations covered include iconic spots across Switzerland, France, Italy, and Austria.
Company Strength and Reach
TCIL currently maintains a robust omnichannel network with 29 retail outlets across major cities in Maharashtra, including Mumbai, Pune, Nashik, and Kolhapur. The company has also secured high ratings from CRISIL, specifically ‘CRISIL AA/Stable’ for long-term facilities, underscoring its strong financial standing in the travel and tourism sector.
Source: BSE
