Tata Consultancy Services (TCS) has acquired ListEngage, a US-based Salesforce Summit partner. This acquisition aims to strengthen TCS’ Salesforce capabilities, particularly in marketing cloud, data cloud, and AI advisory services. ListEngage brings over 100 experienced professionals and 400 Salesforce certifications to TCS. The acquisition enhances TCS’ enterprise solutions and supports its focus on areas like AI, Cloud, and Cybersecurity.
Strategic Acquisition Details
Tata Consultancy Services (TCS) has acquired 100% stake in ListEngage, a leading Salesforce Summit partner based in the United States. This move aims to bolster TCS’s capabilities in Salesforce, especially in the domains of Marketing Cloud, CRM, Data Cloud, Agentforce, and AI advisory services.
Rationale Behind the Acquisition
The acquisition of ListEngage provides TCS with significant enhancements to its Salesforce capabilities, bringing in specializations across the full range of Salesforce marketing tools. Aarthi Subramanian, Chief Operating Officer, Tata Consultancy Services, emphasized that this acquisition is a crucial step in scaling TCS’s Salesforce capabilities globally.
Financial and Operational Impact
ListEngage’s turnover for FY24 was USD 24.3 million. With this acquisition, TCS adds over 100 experienced professionals with more than 400 Salesforce certifications. The estimated cost of acquisition is up to USD 72.80 million, excluding management incentives and other related costs.
ListEngage’s Expertise
ListEngage, established in 2018, specializes in digital marketing transformation through Salesforce platforms. Their expertise includes marketing cloud, data cloud, Agentforce, and AI advisory services. Altaf Shaikh, CEO of ListEngage, sees this acquisition as a growth platform, combining their Salesforce expertise with TCS’s scale and global reach.
Source: BSE
