Tata Consultancy Services (TCS) has acquired ListEngage, a US-based Salesforce Summit partner, for USD 72.80 million. This acquisition will strengthen TCS’ Salesforce and marketing cloud technology capabilities by adding ListEngage’s expertise in Marketing Cloud, CRM, Data Cloud, and AI advisory services. ListEngage’s over 100 experienced professionals and 400+ Salesforce certifications will be integrated into TCS’ Enterprise Solutions unit in the United States. The deal is expected to close on October 10, 2025.
Acquisition Overview
Tata Consultancy Services (TCS) has announced the acquisition of ListEngage MidCo, LLC and its subsidiary ListEngage LLC, a US-based Salesforce summit partner. The acquisition strengthens TCS’ Salesforce capabilities, adding specializations across the full range of Salesforce marketing tools. The cost of acquisition is up to USD 72.80 million, excluding management incentives and costs. TCS will acquire 100% of ListEngage’s shareholding.
Strategic Rationale
This acquisition supports TCS’ strategic priorities in high-potential areas such as AI, Cloud, Cybersecurity, Digital Engineering, and Enterprise Solutions. ListEngage is a full-stack Salesforce partner that specializes in Marketing Cloud, CRM, Data Cloud, Agentforce, and AI advisory services for enterprises. As of FY2024, ListEngage reported a turnover of USD 24.3 million and has over 100 employees. The acquisition is expected to add over 400 Salesforce certifications to TCS’ Enterprise Solutions unit.
ListEngage’s Capabilities
ListEngage’s strengths in Marketing Cloud, Data Cloud, Agentforce, and AI advisory will enhance TCS’ global Salesforce practice. Their partnership with Salesforce, including presence on Salesforce Marketing Cloud and Data Cloud Agentforce Partner Advisory Boards, is also a key asset. Established in 2018, ListEngage helps digital marketing transformation of clients through Salesforce platforms. The company operates primarily in the USA.
Deal Completion and Future Integration
The acquisition is expected to be completed by October 10, 2025. ListEngage will have access to TCS’ customer base to rapidly accelerate its growth. The integration aims to combine ListEngage’s Salesforce expertise with TCS’ scale, global reach, and cross-industry depth, creating intelligent, personalized, and outcome-driven solutions.
Source: BSE
