Tata Communications has officially unveiled its new corporate brand identity and global positioning: ‘Together, limitless’. Announced on February 16, 2026, this strategic milestone aims to align employee experience, customer engagement, and commercial strategy under a unified narrative. The positioning emphasizes achieving greater outcomes by combining expertise, platforms, and partnerships beyond traditional boundaries, underscoring the company’s evolution into an integrated, future-ready player serving 300 of the Fortune 500.
New Corporate Identity Unveiled
On February 16, 2026, Tata Communications, a leading global communications technology player, announced the launch of its new brand identity and global positioning: ‘Together, limitless’. This marks a defining moment in the company’s 24-year journey, designed to enhance competitiveness and anchor leadership in the ‘new intelligent age’. The identity is explicitly purpose-led, unifying employee experience, customer engagement, and commercial strategy.
The Meaning of ‘Together, limitless’
The core belief expressed by the new identity is that the greatest progress results when expertise, platforms, and partnerships converge to create outcomes that exceed conventional limits. A.S. Lakshminarayanan, MD & CEO, stated that the new identity reflects the evolution into a ‘more integrated, future-ready company,’ grounded in trust and driven by transformation.
This new focus addresses the rising enterprise expectations for speed, resilience, and security within complex hyperconnected ecosystems. The brand promise reflects the ambition to play a larger role in customer growth journeys, supported by the company’s Digital Fabric.
Customer-Centric Rationale
Extensive customer listening revealed a key tension: enterprises face ‘too much noise in the technology landscape’, creating a need for clarity, integration, and trusted partnership. Sumeet Walia, Executive Vice President & Chief Business Officer, affirmed that ‘Together, limitless’ formalizes years of operational philosophy, committing the company to work side-by-side with customers to refuse limits on what is possible.
Brand Campaign Launch
The launch is accompanied by Tata Communications’ first television and digital brand campaign, developed in partnership with McCann. The creative aims to mirror the currently ‘busy, noisy, and crowded’ modern technology environment before revealing the calm, clarity, and momentum offered by thoughtful orchestration.
Stephen Meade, Executive Vice President – Corporate and B2B, McCann, noted that the campaign reinforces Tata Communications as the partner bringing clarity to complexity, helping enterprises realize technology’s true promise.
About Tata Communications
Tata Communications is a part of the Tata Group and serves as a global digital ecosystem enabler in over 190 countries. The company currently counts 300 of the Fortune 500 as its customers and connects businesses to 80% of the world’s cloud giants.
Source: BSE
