Tata Communications, in collaboration with Real Madrid CF and Footballerista, has launched the ‘Madridista Premium’ loyalty program in India. The initiative aims to engage over 22 million fans and 11 official fan clubs, offering unique opportunities to connect with the iconic club and enjoy exclusive benefits. This partnership leverages Tata Communications’ technology and Footballerista’s engagement platform to enhance the fan experience.
Madridista Premium Launched
Tata Communications, Real Madrid CF, and Footballerista Mobile (Suisse) AG have joined forces to introduce the ‘Madridista Premium’ loyalty program in India. This initiative seeks to deepen engagement with the massive Indian fanbase of Real Madrid.
Fan Engagement Initiative
The program aims to connect with over 22 million Real Madrid fans and 11 official fan clubs across India. This collaboration offers fans a unique opportunity to get closer to the club and access benefits as Premium members of the Madridista community.
Digital Experience Enhancement
Real Madrid will extend its digital ecosystem to provide an enhanced and personalized Madridista Premium experience for its Indian fans. This effort reinforces the club’s dedication to growing its global community and nurturing football culture in India.
Tata Communications’ Role
Tata Communications will play a key role by providing the digital infrastructure through its solutions and Tata Communications MOVE™™, ensuring seamless communication and direct connections between fans and the club. Footballerista will enrich the experience through its fan engagement journey and subscriber management.
Broader Fan Movement
This collaboration aims to create a gateway for Indian fans to become part of the larger Madridista movement, providing access to exclusive content, merchandise, and localized engagement opportunities.
Executive Commentary
Emilio Butrageño, Institutional Relations Director of Real Madrid CF, stated that this partnership with Tata Communications brings the spirit of the Bernabeu to India, connecting Real Madrid to its Indian fanbase beyond traditional fandom.
Marco Bijvelds, Vice President and Global Head of Tata Communications MOVE™ added that their technology breaks down barriers and creates connections, enhancing the fan experience in India.
Source: BSE
