Senco Gold & Diamonds has formally extended its strategic and marketing tie-up with August Jewellery Private Limited (AJPL), the omnichannel brand operator for “Melorra.” The original arrangement, previously set to expire on March 31, 2026, has now been prolonged until June 30, 2026. The extension maintains all existing terms and conditions. This continuation underscores the company’s commitment to its multi-channel growth strategy.
Extension of Strategic Marketing Alliance Confirmed
Senco Gold Limited has announced an important update regarding its collaboration with August Jewellery Private Limited (“AJPL”), which operates the omnichannel brand known as “Melorra”. In continuation of previous disclosures made on April 24, 2025, and subsequent dates, the company confirmed the extension of this partnership.
Updated Tenure Details
The initial strategic & marketing tie-up was valid up to March 31, 2026. The Board has now approved an extension of this arrangement. The partnership will remain effective on the same terms and conditions but will now continue until June 30, 2026. The company stated that this agreement covers operational transactions and does not involve any acquisitions, nor are the transactions classified as related party transactions.
Compliance and Disclosure
This intimation was furnished under the relevant regulatory requirements as of March 31, 2026. The filing confirms that no new entity is being formed as part of this extension, and the rationale and expected benefits remain consistent with the original arrangement announced on April 24, 2025.
Source: BSE
