RateGain Travel Technologies has announced the strategic unification of its Adara and Sojern entities into a single global brand operating solely as Sojern. This consolidation creates the industry’s largest and most comprehensive source of travel intent data. The move aims to deliver predictive traveler insights and multichannel engagement at a global scale, reinforcing RateGain’s position as an AI-powered SaaS leader for travel and hospitality.
Strategic Unification for Enhanced Data Power
On March 3, 2026, RateGain Travel Technologies Limited announced a major strategic action: the unification of its acquired businesses, Adara and Sojern, under the Sojern brand. This combination establishes what RateGain asserts is the world’s largest and most comprehensive source of travel intent data.
The unified platform is designed to merge deep travel-intent intelligence with global media activation and performance capabilities, creating a singular, powerful growth engine for travel brands. This alignment seeks to deliver predictive traveler insights and multichannel engagement on a global scale.
Executive Commentary on Alignment
Bhanu Chopra, Founder and Managing Director of RateGain, emphasized the goal of simplifying growth for travel brands by unlocking the full potential of integrated data. He stated that Adara joining Sojern is a defining step in creating a platform that combines deep travel-intent intelligence with global media activation.
Mark Rabe, CEO of Sojern, welcomed the integration, noting that uniting the people, data, and technology under the Sojern brand creates a powerhouse connecting marketing, distribution, and revenue decisions. He highlighted that this focuses efforts on helping customers capture every opportunity for growth.
Future Focus on AI-Powered Growth
RateGain confirms that Sojern will retain the Adara workforce under a newly organized leadership structure. This is part of a multi-stage alignment aimed at establishing RateGain’s offering as the industry’s most comprehensive AI-powered growth platform, specifically engineered to help hospitality and travel companies maximize direct bookings.
RateGain Overview
RateGain Travel Technologies Limited operates as a global provider of AI-powered SaaS solutions for the travel and hospitality sector. The company currently supports 13,000+ customers and over 700 partners across more than 160 countries. RateGain works with 33 of the Top 40 Hotel Chains and 4 of the Top 5 Airlines, positioning it as a major processor of electronic transactions, price points, and travel intent data.
Source: BSE
