RateGain Travel Technologies announced that its hospitality-focused, AI-powered social media solution, SoHo, secured eight 2026 HSMAI Adrian Awards. The awards recognize SoHo’s success in transforming social media into a measurable revenue driver, moving beyond visibility metrics. The recognized campaigns achieved substantial results, including $224K+ in directly attributable revenue and up to a 235:1 return on ad spend (ROAS) for major hotel brands.
RateGain SoHo Recognized for Performance-Driven Marketing
RateGain Travel Technologies Limited announced on March 2, 2026, that its solution, SoHo, which specializes in AI-powered social media for hospitality, has won eight 2026 HSMAI Adrian Awards. These awards are considered a top honor in hospitality marketing, celebrating SoHo’s ability to link social media efforts directly to commercial outcomes.
SoHo’s philosophy centers on performance accountability, ensuring social media campaigns tie engagement directly to bookings, revenue, and long-term brand equity, rather than just impressions. The campaigns recognized were executed for prominent clients including Grand Hyatt Baha Mar, Four Seasons Resort Bora Bora, and Oberoi Hotels & Resorts.
Tangible Business Impact Demonstrated
The performance results achieved by SoHo’s strategy underscore its effectiveness in delivering tangible business impact across the recognized campaigns:
- $224K+ in directly attributable revenue generation.
- Over 200+ incremental bookings directly influenced by social efforts.
- Achieved an impressive return on ad spend of up to 235:1.
- Conversion rates saw a significant increase of 615% compared to prior benchmarks.
- Organic reach for campaigns exceeded 150K views.
- Secured over 8K+ meaningful guest interactions through content.
Carla Shaw, General Manager, RateGain SoHo, highlighted that the recognition validates the approach of making social media commercially accountable. The wins cement RateGain SoHo’s position at the forefront of performance-driven hospitality marketing, combining creative storytelling with AI-powered optimization.
About RateGain’s Global Reach
RateGain is noted as a global provider of AI-powered SaaS solutions, serving over 13,000+ customers and 700+ partners across more than 160 countries. The company works with 33 of the Top 40 Hotel Chains and 4 of the Top 5 Airlines, focusing on accelerating revenue generation through acquisition, retention, and market share expansion. Founded in 2004, RateGain continues to leverage data processing and AI to help travel sector businesses achieve better outcomes.
Source: BSE
