Radico Khaitan announced a significant achievement for its flagship brand, Magic Moments Vodka, which crossed 8 million cases sold in the fiscal year 2025-26. This marks a major milestone, cementing its position as India’s No.1 Vodka brand. The growth is attributed to strong consumer trends, flavor innovations like Jamun SpicyMint, and aggressive expansion in premium segments. This performance underscores Radico’s successful premiumization and innovation strategy.
Magic Moments Reaches 8 Million Cases Milestone
Radico Khaitan announced that its flagship brand, Magic Moments Vodka, achieved a remarkable milestone by crossing 8 million cases in sales volume during the fiscal year ending March 2026 (FY 2025-26). This places the brand firmly as India’s No.1 Vodka brand, crossing 8 million cases for the first time.
The brand’s growth trajectory is attributed to strong momentum stemming from consumer trends and bold flavor innovations. Magic Moments has significantly outpaced the average growth of the Indian vodka market, currently holding over 60% market share in its segment and ranking as the 6th largest vodka brand globally.
Strategic Focus on Innovation and Premiumization
Radico Khaitan credits the continued success to its focused premiumization journey initiated in 2006, emphasizing product innovation, consumer-centric experiences, and deep understanding of evolving tastes. Key drivers include the successful launch and traction gained by the latest flavor additions to the portfolio, notably Jamun SpicyMint, which has seen significant uptake among consumers.
Abhishek Khaitan, Managing Director, stated that crossing the 8 million case mark is a proud milestone, reflecting India’s evolving spirit landscape. He noted that while vodka accounts for over 20–25% of the spirits market in India, it remains under-indexed at less than 4%, suggesting substantial headroom for growth. The company remains strongly positioned to capitalize on this potential through sustained innovation, particularly with flavors appealing to contemporary Indian tastes.
Expanding Portfolio Footprint
Magic Moments Vodka currently offers an extensive portfolio spanning Semi-Premium and Premium categories, including variants like Magic Moments Remix, Verve, and Dazzle. The company is focused on reinforcing its market position by expanding its consumer engagement platforms and continuing to redefine the vodka experience in India.
About Radico Khaitan
Radico Khaitan Limited, formerly known as Rampur Distillery Company, is among the oldest and largest IMFL manufacturers in India, commencing operations in 1943. The company’s portfolio includes major brands such as 8 PM Whisky, Rampur Indian Single Malt Whiskies, and various premium spirits.
The Company operates distilleries in Rampur, Sitapur, and Aurangabad, Maharashtra, boasting a total owned capacity of 321 million litres. Radico Khaitan is also a leading exporter, with brands available in over 100 countries.
Source: BSE
