Prism Johnson Limited announced the launch of ‘Prism Chakachak’ Gypsum Plaster under its Prism Cement division on February 27, 2026. This product expands the company’s portfolio of value-added construction materials. The quick-setting plaster requires no water curing, reduces labor time, and offers enhanced thermal and acoustic insulation, strengthening the company’s integrated offering to customers across Central India.
Prism Johnson Expands Building Materials Portfolio
Prism Johnson Limited (BSE: 500338 | NSE: PRSMJOHNSN), a leading integrated building materials company, officially introduced ‘Prism Chakachak’ Gypsum Plaster on February 27, 2026. This launch is part of the company’s ongoing strategy to reinforce and expand its portfolio of value-added construction materials, leveraging the robust distribution network already established by the Prism Cement division.
Product Features and Benefits
The new product, part of the Premix Walling Range, is described as a lightweight, quick-setting material designed to provide smooth, paint-ready finishes for walls and ceilings. Key differentiators highlighted for Prism Chakachak Gypsum Plaster include:
- It requires no water curing.
- It significantly reduces construction time and labor requirement.
- It offers low shrinkage with minimal cracks and is naturally fire-resistant.
- It provides good thermal and acoustic insulation while minimizing structural load.
Distribution and Business Reach
The cement business, Prism Cement, already maintains a strong operational presence across Central India, covering key markets such as Uttar Pradesh, Madhya Pradesh, and Bihar. This network is supported by approximately ~2,400 dealers, through which the new gypsum plaster will be made immediately available. This addition further solidifies the company’s goal of offering a diversified, integrated basket of solutions, including cement, tiles, bathware, ready-mix concrete, and construction chemicals.
About Prism Johnson’s Key Divisions
Prism Johnson operates across three core business divisions:
- Prism Cement: Markets brands like Champion and Duratech, with an installed cement capacity of 5.6 MTPA, primarily catering to Central and Eastern Uttar Pradesh, Madhya Pradesh, and Bihar.
- H & R Johnson (India): Offers end-to-end solutions in tiles and bath products under well-known brands, boasting an installed tile capacity of approximately 64 million m² per annum across 11 plants.
- Prism RMC: Operates 87 ready-mix concrete plants across 41 cities and towns nationwide, supported by NABL-certified technical laboratories.
Forward-Looking Statement Disclaimer
The release includes forward-looking statements concerning future growth prospects. The company cautioned that actual results could differ materially due to various risks and uncertainties, and it does not undertake any obligation to update these statements.
Source: BSE
