Prince Pipes and Fittings Limited has successfully concluded the second phase of its asset purchase agreement to acquire a manufacturing facility in Bhuj, Gujarat. Following the initial brand acquisition in March 2024, this move secures land, buildings, and machinery to bolster the company’s bathware segment. This expansion is set to scale the Aquel by Prince product portfolio, driving growth through enhanced distribution and manufacturing capabilities for faucets and bathroom accessories.
Strengthening the Bathware Portfolio
Prince Pipes and Fittings Limited has finalized the second phase of its strategic acquisition plan, taking control of a manufacturing facility located in Bhuj, Gujarat. This acquisition includes essential land parcels, production buildings, specialized machinery, and office infrastructure. The move follows the company’s earlier March 2024 acquisition of the Aquel brand, which marked its formal entry into the high-growth bathware market.
Strategic Scaling and Operational Focus
The newly acquired facility will serve as the primary manufacturing hub for the company’s Aquel by Prince brand. This range, which features premium faucets and sanitaryware, is a key component of the company’s diversification strategy. By integrating manufacturing operations, the company aims to accelerate product development and streamline the supply chain to better serve its network of over 1,500 distributors nationwide.
Future Growth Outlook
With this acquisition, Prince Pipes continues to expand its footprint beyond its traditional polymer piping solutions—CPVC, UPVC, HDPE, and PPR. The company, which maintains a pan-India presence with 9 state-of-the-art manufacturing units, intends to leverage this additional capacity to drive deeper penetration in the home improvement and bathware sectors through measured investment and targeted brand expansion.
Source: BSE
