Persistent Systems has been named the Fastest Growing IT Services brand globally in the 2026 Brand Finance IT Services 25 report. The company’s brand value surged 22% year-on-year, reaching $989 million in 2026, securing the rank of the 12th strongest IT Services brand globally. This recognition highlights the success of its repositioning as an enterprise transformation partner driven by AI-led, platform strategies.
Persistent’s Global Recognition in Brand Finance 2026
Persistent Systems announced on February 9, 2026, that it has achieved significant global recognition, being named the Fastest Growing IT Services brand globally in the 2026 Brand Finance IT Services 25 report. This report benchmarks the world’s most valuable and strongest IT Services brands.
Key Brand Performance Metrics
The company demonstrated robust brand health and growth:
- Persistent’s brand value increased by 22% year-on-year, climbing from $811 million in 2025 to $989 million in 2026.
- It secured the position as the 12th strongest IT Services brand globally.
- The Brand Strength Index (BSI) improved from 74.8 to 75.8, maintaining its AA+ rating, indicating rising trust and consideration worldwide.
This achievement is attributed to Persistent’s successful repositioning from a digital engineering provider to a comprehensive enterprise transformation partner, supported by sharp industry focus and investments in repeatable platforms.
Strategic Drivers for Growth
Persistent credits its AI-led, platform-driven strategy for delivering enterprise-wide transformation. The company acts as an ecosystem orchestrator, collaborating with hyperscalers, technology partners, and startups to co-innovate and secure enhanced client outcomes. This approach has contributed to 23 sequential quarters of revenue growth.
Furthermore, the company’s growth trajectory builds on its prior success, having been named the Fastest Growing IT Services Brand in the 2025 Brand Finance India 100 Report, recording 468% growth in brand value since 2020.
Executive and Analyst Commentary
Shimona Chadha, Chief Marketing Officer, Persistent, noted that the recognition reflects the strength of a brand that has scaled with purpose as an enterprise transformation partner, emphasizing growth grounded in engineering depth and a disciplined approach to moving AI into enterprise adoption.
David Haigh, Chairman and CEO, Brand Finance, commented that Persistent’s ability to leverage hyperscaler partnerships and deep digital engineering expertise has been key to securing large-scale, AI-led transformation programs, strengthening its brand relevance.
Commitment to Culture and ESG
Persistent continues to invest in its culture through inclusive employee benefits, the award-winning Persistent University, and enterprise-wide AI readiness initiatives. The company also maintains a deep commitment to its ESG initiatives via the Persistent Foundation and global sustainability efforts.
Source: BSE
