Persistent Systems launched its state-of-the-art Experience Transformation (XT) Studio in Pune, India. The studio is designed to help enterprises create AI-powered user experiences and streamline workflows. By integrating creativity with technology, it enables clients to turn innovation into real-world impact. The XT Studio also acts as a co-innovation hub, bringing clients and partners together to reimagine user journeys.
Experience Transformation Studio Launch
Persistent Systems has launched its state-of-the-art Experience Transformation (XT) Studio in Pune, India. This studio aims to help enterprises in creating AI-powered transformative user experiences, streamlining workflows for maximum quality and efficiency, and driving better outcomes across the entire product lifecycle.
Studio Capabilities and Objectives
The XT Studio integrates business strategy, UX consulting, and product engineering within an immersive environment. This empowers enterprises to design with AI and for AI, translating ideas into intelligent, engaging experiences. It addresses the gap between advanced AI capabilities and real user needs by embedding a human-centered approach. The studio also acts as a co-innovation hub, bringing together clients and partners to reimagine user journeys and creating seamless experiences.
Key Features of the XT Studio
The design-led architecture of the XT Studio features flexible workspaces, including:
- Design Thinking and Workshop Areas: Structured environment for innovation sprints, journey mapping, and solution development.
- UX Consulting and Collaboration Zones: Co-creation environments to ideate, prototype, and refine user experiences (UX) with hands-on engagement.
- Immersive Experience Transformation Showcases: Industry-specific demonstrations that bring solutions to life and highlight business impact.
Expansion Plans
Persistent plans to expand XT Studio locations to other key regions in India, the U.S., Europe, and APAC. This expansion will attract top talent, partners, and clients to co-create the future of how people experience technology.
Executive Perspective
Sandeep Kalra, Chief Executive Officer and Executive Director of Persistent, stated, “Enterprises today compete on experiences as much as on products and AI is the enabler that makes this possible at scale. The XT Studio brings to life our strong platform-led foundation and AI-first strategy, where design-led thinking, advanced technologies, and deep domain expertise converge.”
Source: BSE
