Ola Electric has unveiled the aggressive #EndICEAge campaign, significantly dropping entry prices for its Gen 3 S1 X (2kWh) and Roadster X (2.5 kWh) to just ₹49,999. The offer, valid until March 31, 2026, includes benefits up to ₹50,000 across the portfolio. The company also introduced new customer assurances: a Service Trust Guarantee, a Buyback Guarantee (up to 60%), and a standard 8-year extended warranty.
Ola Electric Launches Aggressive #EndICEAge Campaign
Ola Electric announced the launch of its major initiative, the #EndICEAge campaign, aimed at accelerating India’s shift to electric mobility. The centerpiece of the campaign is breakthrough pricing, making electric vehicles accessible to a wider consumer base amid rising fuel costs. The introductory price point starts at an unprecedented ₹49,999 for select models.
The special introductory pricing and associated benefits are only valid until March 31, 2026.
Key Offers and Pricing Details
As part of the campaign, the following vehicles are now available at the new starting price of ₹49,999:
- Gen 3 S1 X (2kWh)
- Roadster X (2.5 kWh)
The company confirmed that benefits up to ₹50,000 are available across its entire vehicle portfolio. The existing premium S1 Gen 3 portfolio pricing begins at ₹1,44,999 (S1 Pro+ 5.2kWh), while mass market offerings start at ₹49,999 (Gen 3 S1 X 2kWh).
The Roadster motorcycle portfolio starts its pricing at ₹49,999 for the Roadster X (2.5kWh variant).
Assured Ownership Experience Introduced
To instill greater customer confidence, Ola Electric has launched three key ownership assurances:
- Service Trust Guarantee: Providing free Ola cab vouchers if service resolution takes longer than the stipulated timeframe, reinforcing commitment to quick turnaround times.
- Buyback Guarantee: Assuring customers of a buyback value of up to 60%, providing certainty for future upgrades.
- Extended Warranty: An 8-year extended warranty is now standard across the entire S1 scooter and Roadster motorcycle line-up.
Leadership Commentary on Energy Security
Bhavish Aggarwal, Chairman and Managing Director, stated that rising fuel prices highlight the necessity of achieving energy independence. He emphasized that the #EndICEAge campaign uses aggressive pricing and new guarantees to ensure that switching to electric is the most confident decision for every Indian consumer.
Technology and Performance Benchmarks
Ola’s current EV line-up continues to set performance standards, featuring up to 320 km IDC range for scooters and up to 500 km range for motorcycles. Key performance metrics include 0-40 km/h in 2.1 seconds and a top speed of 141 km/h. The platform is supported by MoveOS 5, enabling continuous Over-The-Air (OTA) upgrades.
Source: BSE
