Maruti Suzuki India Limited has commenced sales for its new Battery Electric Vehicle (BEV), the e VITARA, marking a milestone in India’s electric mobility. The introductory pricing utilizes a Battery-as-a-Service (BaaS) model, starting at ₹10.99 lakh plus a Battery EMI of ₹3.99/km. The announcement highlights a comprehensive ownership ecosystem including an 8-year battery warranty and complimentary home charger installation.
Maruti Suzuki Enters EV Market with e VITARA
Maruti Suzuki India Limited today announced the commencement of sales for its new Battery Electric Vehicle, the e VITARA BEV. This launch signifies a transformative step for the company in the Indian electric mobility sector. The vehicle will be sold through the NEXA dealership network.
Introductory Pricing and Ownership Model
The introductory offer is structured around a Battery-as-a-Service (BaaS) model, which aims to make ownership more affordable by separating the battery cost. The initial price point starts at ₹10.99 Lakh, followed by a recurring Battery EMI starting at ₹3.99/km. This BaaS price is explicitly noted as excluding all Government statutory levies, such as road tax and insurance.
NEXA Edge Ownership Benefits
To support the new EV offering, Maruti Suzuki is providing several key ownership benefits under the “NEXA edge” umbrella:
- Assured Buyback: An assured buyback plan is available, calculated based on running 60% of the vehicle’s capacity after 3 years.
- Battery Warranty: The battery component comes with an 8 Years warranty.
- Vehicle Warranty: The vehicle itself includes a standard 3+5 Paid Years warranty.
- Charging Support: Customers receive a Complimentary Home Charger & Installation, valued at ₹50,000, along with Complimentary Charging for 1 Year.
Booking Details
Prospective customers interested in the e VITARA can visit NEXA showrooms or the dedicated NEXA website to experience test drives and place a booking. The initial payment required to secure a reservation for the electric SUV is ₹21,000.
Source: BSE