Marico Limited is set to integrate its subsidiary, Zed Lifestyle Private Limited (Beardo brand), directly into the company through an intra-group restructuring. The move involves a voluntary liquidation of Zed and distribution of its business to Marico. This restructuring aims to create operational efficiencies, improve resource allocation, and streamline the corporate structure. The proposed plan awaits final approvals and is expected to have no material impact on consolidated financials.
Strategic Integration of Beardo Brand
Marico Limited is taking steps to integrate the Beardo brand, operated by its wholly-owned subsidiary Zed Lifestyle Private Limited, directly into the company. The move is part of Marico’s digital-first strategy and aims to enhance its digital transformation efforts.
Voluntary Liquidation and Distribution
The integration will be achieved through the voluntary liquidation of Zed Lifestyle Private Limited. Following liquidation, Zed’s entire business undertaking will be distributed to Marico on a going concern basis. This proposed voluntary liquidation received initial approval from both Marico’s and Zed’s Boards of Directors on January 27, 2026. The plan is pending approvals from shareholders, creditors, and regulatory bodies.
Financial Details and Impact
In the last financial year, Zed’s turnover was ₹214.17 crore, contributing 1.98% to Marico’s consolidated turnover. Zed’s net worth was ₹18.61 crore, representing 0.39% of Marico’s consolidated net worth. Marico has stated that the voluntary liquidation will not have a material impact on the company’s consolidated financials.
Timeline for Completion
The voluntary liquidation process will commence upon receiving consent from Zed’s shareholders and a majority of its creditors. Distribution of Zed’s business to Marico will proceed in accordance with applicable laws. Following the distribution, Zed will be dissolved under the order of the National Company Law Tribunal (NCLT).
Source: BSE
