LT Foods, under its DAAWAT® brand, has launched the ‘Only Rice November’ campaign to encourage a more mindful approach to rice consumption. The four-week initiative, called ‘Rice Your Awareness,’ seeks to reframe rice as a nutritious and versatile staple. With support from fitness experts and nutritionists, the campaign provides curated meal plans to highlight rice’s benefits for energy, gut health, and overall well-being. The initiative got off to a strong start with over 10,000 participants on the first day.
Driving Conscious Rice Consumption
LT Foods, leveraging its flagship brand DAAWAT®, has announced the commencement of the ‘Rice Your Awareness’ campaign with the ‘Only Rice November’ challenge. This initiative aims to spark conversations around the benefits of consuming rice in a mindful and informed way.
Details of the Initiative
The #OnlyRiceNovember challenge encourages participants to consciously consume rice, supported by expert-curated meal plans. These plans are designed by leading nutritionists to showcase how rice can contribute to sustained energy levels, improved gut health, and overall well-being. The challenge is promoted through an online portal where participants can access exclusive content.
Expert Endorsements and Participation
Popular fitness experts and over 500+ nutrition-focused influencers are actively participating in the movement, promoting it across social media platforms. The initiative garnered substantial interest, with over 10,000 participants joining on the first day alone.
Executive Commentary
Mr. Ritesh Arora, CEO, India Business & Far East, LT Foods Ltd., stated that the campaign seeks to celebrate the truth about rice, especially Basmati, as a staple that nourishes generations and remains central to balanced and healthy living.
K. Ganapathy Subramaniam, Chief Marketing Officer, LT Foods, added that DAAWAT® aims to drive meaningful category conversations by bringing experts, influencers, and consumers together to highlight Basmati’s nutritional benefits and its relevance in everyday well-being.
Participation Information
Individuals interested in joining the #OnlyRiceNovember initiative can find more information and register at https://www.daawat.com/rya/.
Source: BSE
