Lemon Tree Hotels Signs License Agreement for New Hotel in Omkareshwar

Lemon Tree Hotels has signed a license agreement for a new Lemon Tree Premier hotel in Omkareshwar, Madhya Pradesh. The property, featuring 85 well-appointed rooms, will be managed by Carnation Hotels Private Limited. The new hotel will include a restaurant, banquet hall, meeting room, fitness center, swimming pool, and spa. This signing strengthens Lemon Tree’s presence in Madhya Pradesh, catering to business and leisure travelers.

New Location Secured

Lemon Tree Hotels Limited has announced the signing of a license agreement for a new property: Lemon Tree Premier, Omkareshwar, Madhya Pradesh. This addition will broaden the brand’s reach in a key pilgrimage destination.

Property Features

The upcoming Lemon Tree Premier hotel in Omkareshwar will feature:

  • 85 well-appointed rooms
  • A restaurant
  • A banquet hall and a meeting room
  • Recreational facilities: a fitness center, a swimming pool, and a spa

Strategic Expansion

The management of the property will be handled by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited. This move is expected to strengthen the company’s presence within the Madhya Pradesh market, targeting both business and leisure travelers by offering a fresh experience.

Omkareshwar Significance

Omkareshwar is known as a sacred town and hosts one of the 12 Jyotirlingas of Lord Shiva, offering serene river ghats. The location attracts spiritual seekers seeking divine blessings, making it a strategically valuable addition to the Lemon Tree portfolio.

Statements on Expansion

Mr. Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, stated that the company is pleased to extend its business and leisure portfolio in Madhya Pradesh, stating, “Omkareshwar is an ideal destination for pilgrims and travellers seeking divine blessings, spiritual reflection, and a deep connection with India’s ancient heritage.”

Lemon Tree Hotels Overview

Lemon Tree Hotels Limited (LTHL) operates 120+ hotels across 80+ cities in India and abroad with a pipeline of 130+ upcoming properties. The brands includes Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite.

Source: BSE

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