Lemon Tree Hotels Limited has announced the signing of a new property, Keys Prima, in Srinagar. This 60-room hotel marks a strategic expansion in Jammu & Kashmir, bringing the company’s regional presence to four operational hotels and two properties currently under development. The hotel will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary, and will feature diverse amenities, including a restaurant, banquet hall, and fitness center.
Strengthening Regional Presence
On April 1, 2026, Lemon Tree Hotels announced the signing of a new property, Keys Prima, in Srinagar. This expansion is a significant milestone, representing the company’s sixth hotel in the Jammu & Kashmir cluster. As the hotel chain continues to capture market share in high-growth leisure segments, this addition serves as a direct response to the rising demand for sophisticated, experience-led hospitality in the region.
Strategic Location and Facilities
The upcoming hotel is strategically positioned to cater to both leisure and corporate travelers. Located just 2 km from the Srinagar International Airport and 11 km from the Srinagar Railway Station, the property ensures easy accessibility for guests entering the Kashmir Valley. The 60-well-appointed rooms will be complemented by comprehensive facilities, including a restaurant, banquet hall, conference room, swimming pool, and a fitness centre.
Growth Strategy and Operational Excellence
Mr. Neelendra Singh, Managing Director & CEO of Lemon Tree Hotels Ltd, highlighted that the surge in domestic tourism and improved infrastructure makes Jammu & Kashmir a key leisure market. The signing underscores the company’s commitment to its asset-light growth model. By introducing the Keys Prima brand, which features contemporary design and elevated service standards, the company aims to offer consistent, high-quality hospitality across its expanding network of over 260 properties nationwide.
Source: BSE
