KRBL Limited announced the launch of India Gate Uplife Lite Everyday Rice on February 9, 2026. This new product is a sub-addition to the existing Uplife portfolio, focusing on the Low Glycemic Index (GI) segment. The rice is designed to support sustained energy and balanced blood sugar levels for active consumers, reinforcing KRBL’s strategic move into health-focused FMCG staples.
KRBL Expands Health & Wellness Portfolio
KRBL Limited, India’s leading integrated rice company, has strengthened its presence in the health-focused FMCG space through the launch of India Gate Uplife Lite Everyday Rice. This product is a new addition to the India Gate Uplife portfolio, which was initially launched last year as a health-forward brand.
The launch signifies the brand’s expansion into value-added staples designed to support today’s active lifestyles by ensuring steady energy release and fitting seamlessly into daily food habits. This move reinforces Uplife’s commitment to empowering consumers toward healthier eating choices.
Product Features and Consumer Appeal
India Gate Uplife Lite Everyday Rice is characterized as a low Glycemic Index (GI) rice. Its key benefits include helping to maintain balanced blood sugar levels and supporting sustained energy throughout the day. The product is also highlighted as being fat-free and trans fat-free, offering a lighter eating experience suitable for regular household consumption.
According to company executives, the product aligns with the evolving consumer preference for staples offering added health benefits, summed up by the product’s positioning: “so light, so right.”
Strategic Importance of the Uplife Range
The Uplife brand journey began with healthy, gut-friendly edible oils. It has since expanded into value-added staples, including this new Lite Everyday Rice variant. The broader Uplife value-added rice range also encompasses Uplife Weight Watchers Brown Rice and Uplife GutPro Basmati Brown Rice, each formulated to target specific wellness goals.
This latest introduction is marked as an important milestone in KRBL’s ongoing transformation into a diversified food company. The brand’s products are currently available across modern trade outlets, as well as leading e-commerce and quick-commerce platforms.
About KRBL Limited
KRBL Ltd. is a public listed global leader in premium Basmati rice and other consumer food products, enjoying a legacy rooted in quality spanning 135 years. The company is fully integrated from farm to plate, covering seed development, contact farming, processing, aging, packaging, and retail distribution.
The company’s flagship brand, India Gate, has been recognized as the World’s #1 Basmati Rice Brand. Beyond rice, KRBL manages a multi-brand portfolio that includes Regional Rice, Biryani Masalas, Edible Oils, Brown Rice, Quinoa, Chia Seeds, and Flax Seeds, serving consumers across 90+ countries.
Source: BSE
