Jio Finance Platform and Service Limited has launched its all-new JioFinance app, positioned as an intelligent digital marketplace for Bharat. The launch is accompanied by the ‘Finsider’ early access campaign, allowing users to shape the app’s evolution by providing feedback in exchange for JioPoints. The app leverages Agentic AI and Neural Networks to offer hyper-personal financial experiences across a diversified product range from JFSL group companies and partners.
JioFinance App Redefines Financial Landscape
Jio Finance Platform and Service Limited (JFPSL), a wholly-owned subsidiary of Jio Financial Services Limited (JFSL), announced the introduction of its new JioFinance app on February 27, 2026. The goal is to move beyond generic product listings by using Agentic AI and Neural Networks to deliver a hyper-personal, instantaneous, and always-on financial experience.
‘Finsider’ Early Access Campaign
The company has launched ‘Finsider’, an exclusive early access program. ‘Finsiders’ will be the first to experience the app and share feedback that will directly influence its evolution. Participants can earn JioPoints* for their feedback, which are redeemable against a wide catalogue of rewards.
Key Features of the New Platform
Marketplace for Intelligent Finance
The app offers an expansive digital storefront featuring a diversified range of products, including home loans, loans against securities, credit cards, insurance, UPI, JioBlackRock mutual funds, digital gold, tax filing/planning, and an innovative savings account offering automated liquidity management for higher returns.
Tailored Recommendations
Moving past generic offers, the app uses a system driven by a growing ecosystem of 15 AI agents and around 70 decision-making engines. This system evaluates real-time intent, eligibility, and financial context to provide recommendations tailored specifically to each user.
Dynamic Personalisation
The platform adopts a ‘one-size-fits-all’ approach, ensuring that no two users see the same home screen based on their differing financial profiles and needs.
User Interaction Enhancements
- Natural Language Interface: Users can type financial needs in a chat bar to find products, eliminating endless scrolling.
- JioPoints: A comprehensive rewards program where users earn points on every transaction, redeemable for rewards based on preference, replacing generic scratch cards.
Additional Features Coming Soon
Future planned features designed to enhance user control include:
- Financial Fitness Score: An index assessing financial health through spending, borrowing, insurance, wealth creation, and tax compliance analysis.
- Personal CFO for Bharat: Providing actionable guidance via conversational journeys to improve overall financial well-being.
- Autonomous Execution: Enabling users to automate transactional journeys, such as recurring payments and investments, in a few clicks.
- Exclusive Membership Program: Offering assured value-back on products or services availed through the app.
CEO Statement on Vision
Hitesh Sethia, Managing Director and CEO, stated: “We believe intelligent finance should be a basic right of all citizens. With the paradigm shift in finance, we are putting Bharat at the heart of everything we build.” He emphasized that the platform is designed to empower every Indian with unbiased and actionable financial intelligence, promoting transparency and trust.
How to Become a Finsider
To join as a Finsider, users are instructed to register at https://bharat.jiofinance.in/ and download or update the app via the Play Store or App Store. Engaging with the platform and sharing feedback through the in-app form earns JioPoints* on every transaction.
Source: BSE
