ITC Limited has officially announced that Sproutlife Foods Private Limited, the brand behind ‘Yoga Bar’, has become a subsidiary of the company as of April 1, 2026. Having previously held a ~47.50% equity stake, ITC has now secured the right to nominate a majority of the Board of Directors. This move is a strategic step to further strengthen the company’s future-ready portfolio within the competitive food products segment.
Strategic Move in the Food Segment
As part of its ongoing growth strategy, ITC Limited has transitioned Sproutlife Foods Private Limited into a subsidiary. By acquiring the authority to appoint a majority of the board, ITC assumes greater operational control over the entity. This consolidation follows an earlier acquisition of shares, cementing the company’s commitment to expanding its footprint in the new and innovative food products market.
About the Acquired Entity
Sproutlife is well-known for its ‘Yoga Bar’ line, a brand that has gained significant traction through a digital-first approach. The company maintains a strong presence across e-commerce and direct-to-consumer platforms, while also expanding its footprint in brick-and-mortar retail stores. Since its incorporation on February 13, 2015, Sproutlife has demonstrated strong growth, reporting a turnover of ₹200 crores for the 2024-25 fiscal year, up from ₹108 crores in 2023-24 and ₹88 crores in 2022-23.
Future Outlook
The integration of Sproutlife is designed to complement ITC’s existing food portfolio. By leveraging the synergies between ITC’s distribution network and the specialized market position of Yoga Bar, the company aims to accelerate its dominance in the health-focused and innovative food segments. This acquisition underscores ITC’s broader objective of scaling high-growth brands to drive long-term value.
Source: BSE
