Indegene has announced the acquisition of Cake Group for a sum not exceeding EUR 8.5 million. This acquisition aims to strengthen Indegene’s European presence and expand its capabilities in healthcare communications. Cake Group, headquartered in Vienna, Austria, operates across Austria, Germany, and Switzerland, and generated a revenue of EUR 3.78 million in FY 2024.
Strategic Acquisition of Cake Group
Indegene has finalized an agreement to acquire Cake Group. This move will significantly broaden Indegene’s capabilities within the European healthcare communications sector and reinforces its commitment to providing comprehensive solutions to its global clientele. The final acquisition remains subject to customary closing conditions and regulatory clearances.
Deal Terms and Rationale
The acquisition will see Indegene acquire 100% of the equity shares in Cake Group for an amount not exceeding EUR 8.5 million, subject to certain adjustments. Cake Group’s expertise in healthcare marketing and communications, combined with Indegene’s existing infrastructure, is expected to create substantial synergies.
Cake Group Overview
Cake Group specializes in healthcare marketing and communications, providing services such as brand strategy, campaign development, and digital marketing solutions. The company operates across Austria, Germany and Switzerland, with headquarters in Vienna, Austria. It has approximately 25 employees. The revenue for the past three financial years is as follows:
- FY 2022: EUR 3.18 Million
- FY 2023: EUR 3.10 Million
- FY 2024: EUR 3.78 Million
The acquisition is expected to complete in January 2026.
Source: BSE
