Imagicaaworld Entertainment Limited has officially entered into an Operation and Management agreement with Keshav Holiday Resort Private Limited to manage Shankus Water Park in Ahmedabad, Gujarat. Effective April 01, 2026, this strategic move allows the company to expand its destination portfolio and leverage its operational expertise, branding, and intellectual property in a new market, ultimately aiming to enhance brand visibility and guest experience.
Strategic Expansion into Gujarat
Imagicaaworld Entertainment Limited (IEL) has marked a significant step in its growth strategy by signing an agreement to manage the operations of Shankus Water Park, located in Ahmedabad. This arrangement, which became effective on April 01, 2026, follows a previously announced potential joint venture and signals the company’s commitment to scaling its presence in the leisure and entertainment sector.
Operational Scope and Objectives
Under the terms of the agreement, IEL will oversee the day-to-day management of the water park. A key component of the deal includes the option to utilize IEL’s proprietary Intellectual Property (IP) to enhance the park’s appeal. The company is set to receive management fees based on the achievement of pre-agreed operational milestones.
Value Proposition
This partnership is designed to leverage IEL’s core competencies, including:
- Marketing and Guest Experience strategies
- Operational processes and standardizations
- Food & Beverage (F&B) and Retail business development
- Strategic alliance management
By applying these capabilities, IEL aims to improve brand visibility and strengthen the service offerings at the destination. This expansion serves as a key pillar in the company’s broader objective to diversify its footprint and reach new customer segments across India.
Source: BSE
