Imagicaaworld Entertainment Limited announced that its subsidiary, Imagicaa Next Pvt. Ltd., has signed an LOI to launch the first ‘Hello Park’ in India, located at Lake Shore Y Junction Mall in Hyderabad. This 10,000 square feet indoor entertainment concept blends physical play with digital interactivity, targeting children aged 3–12 years. The park is slated to open before the year-end festive season of 2026.
Expansion into Indoor Entertainment: Hello Park Launch
Imagicaaworld Entertainment Limited, a leading player in India’s amusement and water park sector, has made a strategic move to diversify its offerings by entering the indoor entertainment segment. Through its wholly-owned subsidiary, Imagicaa Next Pvt. Ltd., the company has signed a Letter of Intent (LOI) to establish its first Hello Park location in India.
The debut venue will be situated at the Lake Shore Y Junction Mall in Hyderabad. This mall, which opened in December 2025, is described as a major leisure hub boasting nearly 1.6 million square feet of retail space. The initial Hello Park will occupy approximately 10,000 square feet.
Timeline and Target Audience
The target launch date for the park is set for before the onset of the year-end festive season, capitalizing on peak holiday footfall in Hyderabad. The park is strategically placed within a high-density residential and commercial area, ensuring strong connectivity via road and metro.
Hello Park is conceived as a next-generation indoor entertainment concept designed to blend physical play, digital interactivity, and experiential entertainment. While catering primarily to children aged 3–12 years, it will also include family-friendly attractions. The format aims to bridge the gap between traditional physical recreation and digital consumption.
Strategic Rationale
Speaking on the development, Jai Malpani, Managing Director at Imagicaaworld Entertainment, highlighted the strategic benefits. He noted that this new format requires low capex, making it synergistic with the company’s existing outdoor park businesses. This venture is expected to open opportunities for cross-promotional engagement with younger audiences and their parents, thereby strengthening the overall Imagicaa brand connection.
This initial launch marks the beginning of a planned rollout, as Imagicaa Next intends to launch multiple Hello Park locations across other key urban markets in India.
Source: BSE
