Honasa Consumer Limited has expanded into the men’s personal care sector by acquiring BTM Ventures Pvt Ltd, the parent company of Reginald Men. In the last twelve months Reginald Men achieved revenue exceeding INR 70 crore with approximately 25% EBITDA. Honasa will acquire 95% of the stake for ₹195 crore.
Strategic Acquisition
Honasa Consumer Limited has announced its acquisition of BTM Ventures Pvt Ltd, the parent company of Reginald Men, a men’s personal care brand founded in August 2022 by Trisha Reddy Talasani. This move signifies Honasa’s entry into the rapidly growing men’s grooming market.
Reginald Men: Brand Overview
Reginald Men offers a range of premium personal care products specifically designed for men, focusing on segments like sunscreen and serums. The brand has demonstrated strong performance, achieving over INR 70 crore in revenue in the last twelve months with an EBITDA of 25%.
Deal Structure
Honasa will acquire a 95% stake in Reginald Men for an enterprise value of ₹195 crore, through a secondary purchase. The remaining 5% stake will be acquired after 12 months based on pre-agreed valuation criteria. This strategic investment allows Honasa to capitalize on Reginald Men’s strong market presence and brand recognition.
Market Expansion
This acquisition strategically expands Honasa’s reach into the South Indian market, where Reginald Men currently generates most of its revenue. With this acquisition Honasa hopes to gain access to deeper consumer insights, marketing playbooks and strengthen market share across southern markets.
Source: BSE
