Honasa Consumer Acquires 95% Stake in BTM Ventures (Reginald Men)

Honasa Consumer has completed the acquisition of a 95% share capital in BTM Ventures Private Limited (BVPL), the company that owns and operates the brand “Reginald Men”. The acquisition, completed on January 06, 2026, was executed through the secondary purchase of equity shares, valuing BVPL at INR 197.96 Crores, including cash and equivalents of INR 12.71 Crores.

Honasa Expands Portfolio

Honasa Consumer Limited has announced the successful completion of its acquisition of a 95% stake in BTM Ventures Private Limited (BVPL). BVPL is known for owning and operating the “Reginald Men” brand, which focuses on men’s personal care products. This acquisition marks a strategic move for Honasa to broaden its market presence in the rapidly growing personal care sector.

Acquisition Details

The acquisition was finalized on January 06, 2026, through a secondary purchase of equity shares. The total equity value for the acquisition is INR 197.96 Crores, which includes cash and cash equivalents of INR 12.71 Crores available within BVPL. With this acquisition, BTM Ventures Private Limited now operates as a subsidiary of Honasa Consumer Limited, effective immediately.

Source: BSE

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