Hero MotoCorp, the world’s largest two-wheeler manufacturer, has officially entered the Italian market through a distribution partnership with Pelpi International. This marks Hero MotoCorp’s 49th international market. The company will offer Euro 5+ compliant models and aims to redefine the future of mobility with smart solutions. Initial distribution will focus on key cities with a plan to expand across Italy.
Hero MotoCorp Debuts in Italy
Hero MotoCorp announced its official entry into Italy on October 13, 2025. This expansion marks the company’s 49th international market. The distribution of Hero MotoCorp products will be managed by Pelpi International, one of Italy’s largest distributors.
Partnership and Distribution
Pelpi International will manage the distribution, offering sales, service, and parts across Italy through a network of 160+ dealers. The initial distribution will concentrate on key cities with 36+ dealers, with plans to expand to 54.
Brand Philosophy: You Are Limitless
Hero MotoCorp is launching in Italy with the philosophy “You Are Limitless.” This celebrates the spirit of today’s riders and embodies freedom and determination.
Flagship Models
The three flagship models being introduced are the Xpulse 200 4V, Xpulse 200 4V Pro, and Hunk 440. These models are E5+ and EU-compliant.
Hunk 440 Details
The Hunk 440 enters the L3e-A2 performance category, designed for city commuting and motorway acceleration. Its engine delivers 36.0 Nm of torque at 4000 rpm and a net power of 27 BHP at 6000 rpm. The bike is equipped with dual-channel ABS, USD Cartridge Forks by KYB, a full-digital & connected TFT display, and 150/60 ZR 17 radial tyres.
The Hunk 440 starts at €3.990 (Incl. VAT) and is offered in Twilight Blue and Phantom Black.
Xpulse 200 Family
The Xpulse 200 4V Pro features a powerful 4-Valve head producing 18.9 BHP and 17.35 Nm of torque. It includes three ABS Modes (Road, Off-road, and Rally), a digital speedometer, and LED Projector headlamps.
The Xpulse 200 4V is priced at €2.990, and the Xpulse 200 4V Pro at €3.190.
Warranty and Assurance
Hero MotoCorp offers a standard 3-year warranty. An additional 2-year warranty will be offered as part of a special launch promotion, bringing the total warranty to 5 years (T&Cs applied).
Source: BSE
