HCLTech has launched HCL Unica+ in India, an AI-first MarTech platform designed for the Intelligence Economy. Unveiled at the ET MarTech+ Summit & Awards 2025, the platform aims to help Indian businesses deliver hyper-personalized, data-driven marketing at scale. It manages 500 million customer accounts across 1.4 billion potential touchpoints in 28 languages.
HCLTech’s New AI Platform
HCLTech through HCLSoftware has announced the launch of HCL Unica+, an AI-first MarTech platform in India. The announcement was made on September 16, 2025. This platform is geared towards enabling Indian businesses to scale up personalized and data-driven marketing initiatives.
Addressing Market Needs
HCL Unica+ is designed to address the unique challenges of India’s diverse and multi-lingual landscape. It aims to facilitate brands in connecting effectively with a digital-native population that seeks relevance in their interactions.
Executive Insights
Rajesh lyer, Executive Vice President & Portfolio General Manager, Business & Industry Solutions, HCLSoftware, stated that HCL Unica+ will help marketers leverage deep customer insight to deliver meaningful moments.
Platform Capabilities
The platform currently manages 500 million customer accounts across 1.4 billion potential touchpoints, supporting communications in 28 languages. This showcases its capability to handle demanding and large-scale challenges within the Indian market.
MarTech Industry Growth
As India’s MarTech industry anticipates growth to nearly $94 billion by 2030, HCL Unica+ is positioned to enable enterprises to capitalize on the future of marketing. According to Rajiv Shesh, Chief Revenue Officer, HCLSoftware, HCL Unica+ will redefine customer experience by helping marketers understand evolving customer needs to build real trust.
Industry Validation
Sidhant Khanna, SVP, IndusInd Bank, noted that with AI-powered insights, they can anticipate customer needs and deliver hyper-personalized experiences that build trust and growth.
Partnership and Vision
Harish Padmanabhan, Director – Global Partnerships, Xerago, described HCL Unica+ as an AI-first, data-driven, integrated marketing automation platform. He said Xerago is proud to partner with HCLSoftware in delivering this platform, driving rapid ROI and future-ready agility for leading brands.
Source: BSE
