Grasim Industries has announced the appointment of Sachin Sahay as the Chief Executive Officer of Birla Opus Paints, effective February 16, 2026. Sahay brings over 30 years of experience in Sales & Marketing, joining from ITC where he was Executive Vice President – Sales. His expertise includes building large-scale distribution capabilities and driving transformation initiatives.
Leadership Appointment
Sachin Sahay has been appointed as the Chief Executive Officer (CEO) of Birla Opus Paints, and as Senior Management Personnel of Grasim Industries. The appointment is effective from February 16, 2026.
Executive Profile
Sahay joins Grasim from ITC, where he last served as Executive Vice President – Sales. He brings over 30 years of leadership experience in Sales & Marketing across various roles in India. He has a history of leading significant transformations within ITC’s FMCG sector. Sahay played a key role in scaling up ITC’s FMCG channel and has experience launching and growing multiple brands. He also built large-scale distribution capabilities in urban and rural markets.
Expertise and Background
His expertise includes field force automation and streamlining operations across ITC’s diverse portfolio, including cigarettes, foods, and FMCG. He is known for balancing process rigor and people leadership. Sahay is expected to drive efficient capital deployment and optimize partner engagement at Birla Opus Paints.
Source: BSE
