Colgate-Palmolive (India) Limited has onboarded cricket icon Rahul Dravid as the new brand ambassador for Colgate Total, effective February 20, 2026. The partnership shifts the oral care narrative from hygiene to performance, positioning peak oral health as essential for peak physical performance. Dravid will highlight how Colgate Total’s formula, powered by Dual Zinc + Arginine technology, prevents 8 dental problems.
Colgate Onboards Rahul Dravid for Colgate Total
In a significant move for the oral care category, Colgate-Palmolive (India) Limited announced on February 20, 2026, that cricket icon Rahul Dravid is joining as the new brand ambassador for Colgate Total. This partnership marks a strategic shift, reframing oral care as a critical part of an athlete’s performance ritual, linking peak oral health directly to peak performance on the field.
Oral Health as a Performance Variable
Scientific evidence suggests that germs in the mouth can affect cardiovascular and musculoskeletal systems, potentially causing inflammation and slowing athletic recovery. Dravid emphasized this connection, noting that elite performance relies on unseen disciplines like recovery, nutrition, and oral health. The new campaign positions Colgate Total as the hidden 1% edge in optimizing every detail for excellence.
“Oral health is one such detail – so much so that teams across the world & coaches like Hansi Flick now mandate dental exams for their team. That’s where Colgate Total comes in for me, it prevents 8 dental problems, giving you that proactive edge.” – Rahul Dravid
Superior Product Technology Highlighted
The partnership aims to mainstream the conversation around oral health and sports performance. Gunjit Jain, EVP, Marketing, stated that while sleep, exercise, and nutrition are known factors, oral health is the hidden edge. Colgate Total’s technology, featuring patented Dual Zinc + Arginine technology, is highlighted for proactively fighting germ build-up 3X more effectively, preventing the top 8 dental problems before they start.
Campaign Amplification
The high-impact campaign will be amplified across digital social media and influencer-led content, reinforcing Colgate’s commitment to science-backed oral care solutions that encourage a proactive approach to overall wellbeing. Links to promotional films related to the launch were also provided to media contacts.
Source: BSE
