Colgate-Palmolive (India) Limited has launched the Visible White Purple Serum on October 29, 2025, aiming to revolutionize oral beauty. This serum utilizes color theory with purple pigments to neutralize yellow tones, promising brighter smiles. Packaged in a travel-friendly design, it integrates into existing oral care routines for on-the-go touch-ups, emphasizing the importance of a luminous smile. The product will be available across leading ecommerce platforms, priced at INR 800.
Visible White Purple Serum Launch
Colgate-Palmolive (India) Limited has introduced its latest innovation, the Visible White Purple Serum, on October 29, 2025. This launch aims to integrate oral care with beauty, providing consumers with a way to enhance their smile’s appearance.
Product Overview
The Visible White Purple Serum is designed as a whitening booster utilizing color theory. The serum uses purple pigments to counteract yellow tones on teeth, resulting in a brighter, whiter smile. Its compact design makes it suitable for on-the-go use, aligning with modern beauty routines.
How It Works
The serum is easily integrated into any oral care routine:
- Pump a dollop onto a toothbrush.
- Apply evenly across teeth.
- Smile and enjoy the instant colour-correcting effect.
The formula includes Mint & Yuzu flavors and is enamel-safe, ensuring it can be used daily. The product will be available across leading ecommerce platforms and will be priced at INR 800.
Executive Insight
According to Ayan Guha, Director, Marketing at Colgate-Palmolive (India), the launch aims to make oral care meet beauty in the easiest, most effective way. He emphasizes that it’s about empowering individuals to brighten their smiles and transforming everyday oral care into an enjoyable ritual.
Colgate’s Oral Beauty Journey
This launch is a continuation of Colgate’s oral beauty journey in India, building upon the success of the Colgate Visible White Purple Toothpaste, introduced in 2024. Together, these products offer a comprehensive approach to enhancing teeth brightness and boosting confidence.
Supporting Campaign
The launch of the Visible White Purple Serum is supported by a social-first campaign themed ‘Pump, Purple, Smile’, engaging creators, influencers, and digital storytelling to promote the product and its benefits.
Source: BSE
