CAMSRep, an IRDAI-licensed Insurance Repository and a subsidiary of CAMS, has launched the Bima Central Administrator at IIA 2025. This digital platform enables insurers and brokers to participate in eIA customer servicing, offering real-time visibility, service request tracking, and policy servicing across various products and insurers. The platform aims to enhance customer experience and streamline insurance operations.
Bima Central Administrator Launch
CAMSRep has introduced the Bima Central Administrator, a digital portal designed to facilitate participation in eIA customer servicing for insurers and brokers. This platform aims to improve efficiency and enhance customer experience in the insurance sector.
Key Features and Benefits
- Provides real-time visibility of policyholder activities to insurers and distributors.
- Enables insurers to track and fulfill service requests raised by policyholders.
- Allows brokers to leverage a central utility for policy servicing across products and insurers.
The launch took place at the IIA Annual Event 2025, with key figures such as Sh. Mayank Bathwal, MD & CEO of Aditya Birla Health Insurance, and Mr. Vivek Bengani, CEO of CAMS Insurance Repository, present.
Enhancing Insurance Servicing
The Bima Central Administrator offers a unified dashboard to manage all e-Insurance Account (eIA) related transactions, empowering insurer teams to deliver exceptional customer experiences through:
- Service transaction management for policy servicing, queries, complaints, and claims.
- Instant data reconciliation and reporting.
- Customer analytics and insights.
- Advisor Access management.
- Automated billing and invoicing.
Empowering Distributors and Brokers
The portal allows distributors and brokers to manage policies across 50+ insurers, initiate service requests, and track customer queries from a single interface, streamlining policy management for lenders.
Efficiency and Compliance
Designed to automate workflows and deliver personalized experiences, the Administrator maintains high standards of data security and compliance, making servicing faster and more transparent.
Source: BSE
