Bharti Airtel will provide free access to Adobe Express Premium for its 360 million customers in India. Valued at approximately ₹4,000, this partnership enables Airtel users to create high-quality social assets, marketing materials, and videos effortlessly. The offer is available to all Airtel customers, including mobile, Wi-Fi, and DTH subscribers via the Airtel Thanks App.
Airtel and Adobe Partnership
Bharti Airtel is offering free access to Adobe Express Premium for its 360 million customers across India. This initiative aims to empower Airtel users with a powerful and easy-to-use design tool.
Adobe Express Premium Benefits
Airtel customers can now access Adobe Express Premium, typically worth around ₹4,000, at no cost. This provides them with the ability to create high-quality social media content, marketing materials, short videos, and more. This offer is available to all Airtel customers, irrespective of whether they are mobile, Wi-Fi or DTH users. The access can be obtained by simply logging on to the Airtel Thanks App.
Comments on the Collaboration
Siddharth Sharma, CEO – Connected Homes and Director – Marketing, Bharti Airtel, stated that this partnership focuses on empowering millions of Indians with cutting-edge AI tools for creativity and innovation.
David Wadhwani, President, Digital Media at Adobe, mentioned their commitment to enabling everyone to create with Adobe Express and expressed excitement about partnering with Airtel to reach millions across India, supporting the growth of India’s creator economy.
Premium Features
Adobe Express Premium offers access to professional design templates, tailored for Indian festivals and businesses, along with AI-powered features like background removal, image generation, and video editing. It also includes Adobe Stock assets, over 30,000 fonts, 100GB cloud storage, and advanced features such as auto captions and instant resize, without watermarks.
Empowering Creativity
With this initiative, Airtel customers can now leverage Adobe Express Premium to enhance the quality and speed of their content creation, enabling them to stand out in the digital space.
Specific Use Cases
The partnership offers specific benefits to various groups:
- Creators & Influencers: Producing unique content with easy-to-use video editing tools.
- Consumers: Connecting with friends and family through personalized designs.
- Students: Building projects and portfolios to develop communication skills.
- Small Businesses & Entrepreneurs: Designing social media ads and marketing posters efficiently.
- Marketers: Creating on-brand visuals that reflect authentic identities.
*Customer benefit indicated basis current subscription, valid for 1 year. T&C Apply
Source: BSE
