Bharti Airtel: Anti-Fraud Measures Reduce Customer Losses by 70%

Bharti Airtel has announced that its anti-fraud initiatives have led to a significant reduction in financial losses for its customers. Data from the Indian Cyber Crime Coordination Centre (I4C) indicates a 68.7% decrease in the value of financial losses and a 14.3% drop in overall cybercrime incidents on Airtel’s network since the implementation of the company’s fraud detection solution. The solution was launched in September 2024.

Cybercrime Reduction on Airtel Network

Bharti Airtel announced significant progress in combating cybercrime, resulting in a notable decrease in financial losses experienced by its customers. These improvements are attributed to the company’s anti-fraud measures, which have been validated by recent data from the Indian Cyber Crime Coordination Centre (I4C).

Key Findings from I4C Data

According to the I4C, there has been a substantial 68.7% reduction in the value of financial losses linked to cybercrime incidents on Airtel’s network. Furthermore, the data reveals a 14.3% decrease in overall cybercrime incidents. The I4C’s analysis compared cybercrime indicators from September 2024 (before the launch of Airtel’s fraud and spam detection solution) to those from June 2025.

Airtel’s Commitment to Cybersecurity

Gopal Vittal, Vice Chairman and Managing Director of Bharti Airtel, stated that the company is committed to eliminating spam and financial fraud for its customers. He highlighted that Airtel’s AI-powered network solutions have identified over 48.3 billion spam calls and blocked 3.2 lakhs fraudulent links in the past year. Vittal emphasized that this is part of an ongoing effort, and Airtel will continue to invest in innovative solutions to create a safer network environment.

Pioneering Anti-Spam Technology

In September 2024, Airtel launched India’s first network-based AI-powered Spam detection solution designed to combat the growing problem of unsolicited calls and messages. In May 2025, Airtel introduced a solution that detects and blocks malicious links across all forms of communication on its network in real-time. This service is automatically enabled for all Airtel mobile and broadband customers at no additional cost.

Source: BSE

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