Bajaj Finance reported a 27% surge in festive loan disbursements, driven by increased consumption and a growing base of first-time borrowers, who now constitute 52% of new customers. This growth reflects the positive impact of GST reforms and changes in personal income tax, enabling greater affordability and driving a trend towards premium consumer products. The company disbursed approximately 63 lakh loans during the festive season.
Festive Season Performance
Bajaj Finance has announced a significant surge in consumption finance during the festive season. Loan disbursements increased by 27% in volume and 29% in value compared to the previous year. This performance highlights the company’s strong position in the consumer finance market.
Key Growth Drivers
The increase in loan disbursements is attributed to the positive impact of next-generation GST reforms and changes in personal income tax. These factors have enhanced consumer purchasing power, leading to higher demand for consumer goods. This has further empowered millions of middle and lower-income families to spend with confidence.
First-Time Borrowers and Financial Inclusion
A noteworthy aspect of this growth is the increasing number of new-to-credit customers. 52% of new customers during the festive season are first-time borrowers. This demonstrates Bajaj Finance’s role in promoting financial inclusion by providing access to formal financial systems. The company disbursed approximately 63 lakh loans from September 22 to October 26, 2025, acquiring 23 lakh new customers during this period.
Premiumization Trend
The festive season also saw a premiumization trend, with consumers opting for higher-quality products. Lower prices of consumer goods enabled people to upgrade their purchases, especially for TVs and air-conditioners. Consumer financing for TVs saw a clear premiumization trend with loans for 40-inchs and above screens accounting for 71% of the total TVs financed by the company as compared to 67% last year.
Strategic Initiatives
Bajaj Finance continues to expand its reach through digital platforms and on-ground presence, with 239,000 active distribution points across 4,200 locations Pan-India. The company’s focus on transparency and customer service is evident in its provision of Key Fact Statements in 19 languages.
About Bajaj Finance
Bajaj Finance serves a customer franchise of 110 million through its digital platforms and on-ground distribution points, offering a diversified portfolio comprising consumer loans, SME finance, commercial lending, rural lending, fixed deposits and payments.
Source: BSE
