AWL Agri Business Limited launched its ‘Pakko Gujarati’ campaign with a specially designed Fortune Cottonlite Refined Cottonseed Oil Festive Pack. The campaign, launched on December 29, 2025, celebrates Gujarat’s rich food culture and cooking traditions during Uttarayan. The festive pack features a hyperlocal design inspired by Gujarati culture and festival motifs, aiming to deepen the brand’s emotional connect with Gujarati households.
Celebrating Gujarati Food Traditions
AWL Agri Business Limited announced the launch of its ‘Pakko Gujarati’ campaign along with a specially designed Fortune Cottonlite Refined Cottonseed Oil Festive Pack on December 29, 2025. This initiative celebrates Gujarat’s rich food culture and cooking traditions in anticipation of Uttarayan.
‘Pakko Gujarati’ Campaign Details
The ‘Pakko Gujarati’ campaign was unveiled at an event in Ahmedabad, graced by Gujarati theatre and film personality Siddharth Randeria. The campaign also includes cultural icons Apara Mehta, Tiku Talsania, and Puja Joshi, who embody the spirit of Gujarati tradition.
Festive Pack Design and Purpose
The Uttarayan festive pack features a vibrant, hyperlocal design inspired by Gujarati culture and festival motifs. This design reflects Fortune’s effort to celebrate local traditions and aims to deepen its emotional connect with Gujarati households by recognizing their everyday food habits, cultural pride, and festive rituals.
Cottonseed Oil’s Significance
Cottonseed oil has been an integral part of Gujarati kitchens for generations, valued for both daily cooking and festive preparations. Fortune Cottonlite Refined Cottonseed Oil includes tokko-ferol, a natural antioxidant that helps retain the freshness of cooked food for longer durations.
Campaign Reach and Availability
The ‘Pakko Gujarati’ campaign reinforces Fortune’s belief that food lies at the heart of Gujarati culture. The campaign is being amplified through regional television and digital films, radio jingles, outdoor visibility, influencer collaborations, and in-store activations. The Fortune Cottonlite Refined Cottonseed Oil festive pack will be available across Gujarat for a limited period during the Uttarayan season.
Source: BSE
