AU Small Finance Bank has partnered with Zaggle to launch co-branded retail credit and prepaid cards. The program features a unique Third-Party Application Provider (TPAP) integration and personalized recommendations. This collaboration aims to enhance customer experiences through smart spending, easy rewards, and tech-enabled convenience. The partnership extends to commercial credit cards and prepaid programs tailored for corporate clients.
Strategic Partnership Overview
AU Small Finance Bank has entered into a strategic alliance with Zaggle to introduce co-branded retail credit and prepaid cards. This partnership aims to leverage Zaggle’s spend management capabilities and AU SFB’s financial expertise to deliver innovative solutions to both retail and corporate clients.
Co-Branded Retail Credit Cards
The co-branded retail credit cards are designed to offer customers enhanced value through smart spending features and easy-to-earn rewards. The cards are equipped with a unique Third-Party Application Provider (TPAP) integration and a personalized recommendation engine, aimed at creating a seamless and rewarding spending experience.
Commercial Credit Card Portfolio
In addition to retail credit cards, AU SFB and Zaggle will introduce a commercial credit card portfolio. AU SFB will utilize its underwriting expertise, while Zaggle will leverage its enterprise network to onboard corporate customers. These customers will gain access to Zaggle’s Zatix platform, which provides real-time visibility and actionable insights into corporate spending.
Co-Branded Prepaid Card Program
The partnership includes a co-branded prepaid card program tailored for corporate clients. Integrated with Zaggle’s Zatix platform, this program offers tax-saving benefits across categories such as fuel, meals, and gifts. Corporations can manage expenses and reimbursement tracking through the Zaggle mobile app.
Zaggle SAVE Integration
Zaggle will introduce AU SFB with its southern regional corporate/connect as a primary banking franchise. With this multi-phase rollout, Zaggle and AU SFB are poised to deliver a powerful suite of financial products and platforms, tailored for India’s dynamic consumer and corporate ecosystem. Zaggle SAVE automates employee expense reporting and reimbursements.
Key Benefits
- Retail Credit Cards with TPAP integration and Al-powered recommendation engine
- Corporate Credit Cards supported by Zaggle’s enterprise acquisition and Zatix SaaS platform
- Multi-Wallet Prepaid Cards for tax savings, fully managed via the Zaggle app
Source: BSE
