Apeejay Surrendra Park Hotels Limited has significantly accelerated its growth by launching three new properties on March 31, 2026. These strategic additions to the brand’s portfolio include locations in Darjeeling, Gangtok, and Katra, reinforcing the group’s presence in India’s design-led and mid-scale hospitality segments. This expansion marks a pivotal step in the company’s 2026 roadmap to capture high-potential leisure and spiritual tourism markets.
Strategic Expansion into Key Destinations
Apeejay Surrendra Park Hotels Limited (ASPHL) has officially announced the successful launch of three new hotels, marking a significant milestone in its pan-India growth strategy. The properties, which commenced operations on March 31, 2026, are strategically located to cater to diverse traveler segments, from leisure seekers to pilgrims.
New Property Highlights
The latest additions to the company’s portfolio include:
- Zone by The Park Darjeeling: Introduces the brand’s signature design-forward sensibility and tech-enabled hospitality to the iconic hill station.
- Zone Connect by The Park Gangtok: A key addition designed to meet the rising demand for well-planned stays for leisure and adventure travelers.
- Zone Connect by The Park Katra: Establishes a crucial presence in a premier spiritual destination, offering efficient and comfortable accommodations for pilgrims.
Driving Future Growth
Commenting on the triple-hotel launch, Mr. Vikas Ahluwalia, Associate Vice President and National Head of Zone by The Park Hotels, emphasized that these developments reflect the company’s commitment to rapid growth and portfolio diversification. By bridging the gap between accessibility and experience-led hospitality, the company is effectively meeting the evolving needs of the modern traveler. This move signals a transformative 2026 as the group continues to penetrate high-potential markets across the country.
About the Brand Portfolio
With this expansion, ASPHL continues to solidify its reputation as a leader in the upscale and upper mid-scale hospitality sectors. Since its inception in 1967, the group has scaled its operations to 39 hotels. Beyond its core hospitality business, the company maintains a strong retail footprint through the iconic ‘Flurys’ brand, which operates a network of 105 outlets, further enabling cross-selling opportunities across its entertainment and F&B portfolio.
Source: BSE
