ABD Maestro, a subsidiary of Allied Blenders and Distillers, has officially launched ZOYA Pink Mix Berries Gin. This small-batch, super-premium offering aims to capture the growing Indian market for craft-led cocktails. Infused with a blend of strawberry, cranberry, blackberry, and raspberry, the product is currently priced at INR 2,500 in Maharashtra, with a phased national rollout planned to meet rising consumer demand for flavor-forward, artisanal spirits.
A Vibrant Addition to the ZOYA Portfolio
ABD Maestro has unveiled ZOYA Pink Mix Berries Gin, marking a significant extension of its super-premium spirit range. The new offering balances a classic juniper foundation with a distinct infusion of strawberry, cranberry, blackberry, and raspberry, resulting in a visually striking and smooth, berry-forward profile. This launch aligns with current market trends where Indian consumers are increasingly showing a preference for craft spirits and experimental cocktail culture.
Strategic Market Expansion
Commenting on the launch, Bikram Basu, Managing Director of ABD Maestro, noted that the product serves as an opportunity to reimagine the gin experience by blending artisanal botanicals with a modern, indulgent profile. The brand, co-founded and creatively led by Ranveer Singh, continues to solidify its reputation for quality and craftsmanship. The gin is currently available in Maharashtra at an attractive price point of INR 2,500, with widespread distribution across key Indian markets and travel retail sectors scheduled to follow.
Commitment to Craftsmanship
Produced in small batches using premium grain neutral spirits, the product reflects a commitment to global sourcing and refined distillation. The ZOYA portfolio, which already features popular expressions like Watermelon Gin and Espresso Coffee Gin, has established a strong foothold in the domestic market. By expanding into the pink gin segment, the company aims to cater to a diverse range of social occasions, from relaxed sundowners to intimate social gatherings.
Source: BSE
