Affle has appointed Sameer Sondhi as Chief Strategic Investments Officer and CEO, North America. Sondhi will drive North American expansion and strategic investments. He brings experience in global adtech and digital media. Affle’s Chairperson, Anuj Khanna Sohum, highlighted Sondhi’s leadership and vision. Sondhi expressed excitement about joining Affle during its growth phase.
Leadership Expansion in North America
Affle has announced the appointment of Sameer Sondhi as both Chief Strategic Investments Officer and Chief Executive Officer for North America, effective January 2, 2026. Sondhi’s dual role signifies Affle’s commitment to expanding its presence and strategic investments in the North American market.
Sondhi’s Role and Responsibilities
In his new role, Sameer Sondhi will spearhead Affle’s North American expansion initiatives, aligning them with the company’s vision for growth. He will also oversee new strategic investments, contributing to Affle’s objective of achieving 10x growth, focusing on Innovation, Impact, and Intelligence.
Executive Commentary
Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, welcomed Sameer Sondhi, stating that his appointment marks a pivotal milestone. Sohum emphasized Sondhi’s leadership experience and commitment to Affle’s vision. He added that Sondhi’s dual role will reinforce Affle’s organic growth in North America and support targeted strategic investments.
Sameer Sondhi expressed his enthusiasm for joining Affle, highlighting the company’s foundation in AI-driven consumer intelligence and performance-led advertising. He looks forward to collaborating with the leadership team, partners, and customers to drive long-term value during Affle’s next phase of expansion.
Source: BSE
