Affle 3i Limited announced a strategic leadership realignment aimed at accelerating its Al-led 10x growth plan across global markets. Key changes include anchoring the North America strategy under Sameer Sondhi, restructuring the India and emerging markets leadership, and announcing the planned transition of Co-founder Anuj Kumar from all executive roles effective April 16, 2026, after 20 years of service.
Affle Reinforces Global Anchoring for Growth
Affle 3i Limited (“Affle”), a global technology company focused on Al-powered consumer intelligence, today detailed a strategic strengthening of its global market anchoring to accelerate its Al-led 10x growth plan across developed and emerging markets. This evolution is guided by a focus on leveraging Augmented, Authentic, and Applied intelligence, supported by a robust patent portfolio, including 39 unique patents filed to date.
Planned Leadership Evolution
The company announced a realignment of its leadership structure to support continued institutionalization and unlock greater global growth. Key leadership moves announced effective March 02, 2026, include:
- Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer, will increasingly anchor the developed markets strategy, particularly in North America.
- Growth in India and emerging markets will remain under Vipul Kedia, COO for Emerging Markets. Additionally, Gulrez Alam has been onboarded as Chief Revenue Officer for India and emerging markets.
- Viraj Sinh will anchor the global rollout of Al-powered strategic initiatives as Chief Strategic Initiatives Officer.
Transition of Co-founder Anuj Kumar
As part of this evolution, Co-founder and Director Anuj Kumar has decided to transition from all his executive and non-executive roles across the company and its subsidiaries effective April 16, 2026, coinciding with his completion of 20 years with Affle on April 5, 2026. Mr. Kumar will ensure a smooth transition through FY2026, including support for FY2027 planning.
Anuj Kumar stated this decision is personal but affirmed he remains deeply invested as the largest individual shareholder and will continue to cheer on Affle’s 10x growth journey.
Management Commentary
Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, expressed deep gratitude to Kumar for his consistent contributions since April 2006. Sohum noted that the sharper anchoring on both developed and emerging markets will strengthen global momentum and disciplined execution of expansion plans.
About Affle 3i Limited
Affle is a global technology company delivering Al-led solutions in mobile advertising. It enables optimization of targeting, personalization of user engagement, and maximization of ROI by combining proprietary data, deep audience insights, and advanced generative Al capabilities. The company is listed on the NSE (AFFLE) and BSE (542752).
Source: BSE
