Aditya Birla Real Estate announced that its premium residential project, Birla Pravaah in Sector 71, Gurugram, achieved sales exceeding INR 1,800 Crore. The project, comprising 492 units, was fully sold out within 24 hours of launch, marking a significant milestone and reaffirming strong growth in the NCR market. Birla Pravaah offers expansive open greens and well-planned amenities.
Birla Pravaah’s Record Sales
Birla Estates Pvt. Ltd., a wholly owned subsidiary of Aditya Birla Real Estate Limited, has announced a record sales achievement with its residential project Birla Pravaah in Sector 71, Gurugram. The project achieved sales exceeding INR 1,800 Crore.
Project Details and Sell-Out
The Birla Pravaah project, which comprises 492 units, was completely sold out within 24 hours of its launch. This milestone strengthens the brand’s position and showcases its growth in the NCR market. Located on 5.075 acres, Birla Pravaah features expansive open spaces and residential towers with 30+ amenities.
Location and Features
Birla Pravaah is strategically located on Gurugram’s Southern Peripheral Road, providing connectivity to NH48, Golf Course Extension, Sohna Road, and the Dwarka Expressway. The project is a Gold pre-certified project by the Indian Green Building Council (IGBC) and includes five towers. It offers spacious 3 BHK and 3 BHK + Utility residences.
Executive Commentary
KT Jithendran, MD & CEO at Birla Estates, stated that Birla Pravaah is a one-of-its-kind development crafted to elevate the lives of modern families. The overwhelming response shows the increasing demand for premium residences in NCR, strengthening Birla Estates’ presence in one of India’s fastest-growing real estate markets.
Amenities and Lifestyle
Birla Pravaah is designed to offer amenities including wellness, social, kids, and sports facilities. This creates a seamless lifestyle that blends work, leisure, and wellness.
Previous Success: Birla Arika
The success of Birla Pravaah follows the performance of Birla Arika, Sector 31, Gurugram, where Phase 1 recorded sales of approximately INR 3000 Cr across nearly 300 units. This contributes to Birla Estates’ momentum in the region, with projects including Birla Navya (Sector 63A) and Birla Arika (Sector 31) in Gurugram.
Source: BSE
