Aditya Birla Digital Fashion Ventures (ABDFVL) has made further investments into Wrogn Private Limited. This includes acquiring an additional 2.53% stake for approximately INR 6.57 Cr and a primary infusion of INR 35.81 Cr through subscription of Optionally Convertible Redeemable Preference Shares (OCRPS). These transactions aim to support Wrogn’s growth and expansion.
Further Investment in Wrogn
Aditya Birla Digital Fashion Ventures Limited (ABDFVL), a wholly owned subsidiary of Aditya Birla Fashion and Retail Limited (ABFRL), has increased its investment in Wrogn Private Limited. The latest transactions involve both a secondary acquisition and a primary infusion of capital.
Details of the Transaction
The investment includes the acquisition of an additional stake of 2.53% in Wrogn on a fully diluted basis, amounting to approximately INR 6.57 Cr. Furthermore, ABDFVL has made a primary infusion of approximately INR 35.81 Cr into Wrogn through the subscription of Optionally Convertible Redeemable Preference Shares (OCRPS). The announcement was made on January 28, 2026.
Wrogn’s Business Overview
Wrogn, incorporated in 2012, operates in the fashion apparel, footwear, and accessories segment. It focuses on manufacturing, marketing, and distributing its products through both online and offline channels.
Wrogn’s Financial Performance
Wrogn has demonstrated consistent revenue generation over the past three financial years:
- FY25: INR 223.23 Cr
- FY24: INR 243.75 Cr
- FY23: INR 344.31 Cr
Source: BSE
